Genesis Media, the only platform making advertising decisions based on real-time user attention,
today announced a new collaboration with Heads Music, a female founded and led Indie label, to enable music artists to more effectively reach and engage their fans through data analytics.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160630005307/en/
Through the new partnership, artists including Wyclef Jean will be able to tap into Genesis Media’s attention analytics platform to find better ways to market music. The attention data will provide insights into which formats, lengths and types of creative resonate best with music fans.
Read more: marketwatch.com