Approximately a half hour before noon, Wyclef Jean strolls into the entryway of his Four Seasons hotel room strumming his guitar and humming lightly over an improvised chord progression. He carefully places his instrument on the bed and settles in a chair facing Austin’s Lady Bird Lake.
Each March, SXSW turns Austin, Texas, into a hotbed for music lovers and tech innovators; Jean’s 2017 appearance is an opportunity for him to immerse himself both worlds.
Less than an hour remains before he’s scheduled to perform at a brunch hosted by Shazam. He and the company partnered together to create an augmented reality experience to promote his latest EP, J’ouvert.
But in the early 1990s, Jean and his bandmates – The Fugees – had no access to such technology.
Read more: forbes.com